bootstrapping a software company
It was a great event. If you want to learn more about bootstrapping a business or meet people trying to do so, there is no better place to go. Thanks to Mike and Rob. I’ll try to summarize the key ideas that resonated for me after listening to the speakers and chatting with numerous other [...]
Recently, Jason Cohen featured two blog posts about pricing. Sacha Greif talked about how his research and thinking yielded a low price with high volume approach. Jarrod Drysdale rebutted with a tale of a high price and low volume strategy where he made more money. Amy Hoy got involved in the discussion both on HN and Jason’s blog. She and Jarrod championed the [...]
I’m going to tell the story of a new product idea from conception to death. I know that my first year or two of trying to vet ideas was a scary process to navigate. I felt like I was in a race car with an opaque windscreen and a vague impression that I needed to [...]
I’ve been watching my daughter grow up for almost two years now and recently she led me to an epiphany. I should fail more and I should do it at many things. I was watching her run around the park a few days ago and I was struck by the way she moved around. Every [...]
I have spent a lot of time reading books, articles, and blogs all about business, marketing, and startups. I don’t think it was wasted, but I don’t think it really prepares you to do much either. I think I’m better prepared to see mistakes coming for others, but I find that I tend to justify [...]
Looking Back Many of my goals to start 2011 were related to my products at that time: Whitetail Census and Whitetail Scout. I spent the first 8 months of the year developing and executing on a variety of marketing strategies for those. I wish I had read Chet Holmes a year earlier. I did not [...]
I’ve got an idea for a product. I’ve talked to some people. I know some people in the industry. I have been cold calling others. The idea is promising. The price point people have agreed with is about where I would like it to be. I’ve shown some mockups around and iterated on them. Now, [...]
Recently I have done a large slate of customer development interviews focused on some niche applications for project management software. Many of the interviews follow the typical scripted path that I have put together for the purpose. My starting point for the script was Ash Maurya’s excellent book, Running Lean: Iterate from Plan A to a [...]
I’ve started a product before because I wanted to play with new technologies. It’s a superlative way to learn a new technology. It is a terrible way to start a business. Don’t rationalize or theorize about who will buy your new product before you build it. Find those people. Again, before you build anything: find [...]
1. Startups For The Rest of Us Rob Walling and Mike Taber give specific and concrete advice on a theme. They update 2-3 times per month and the shows run 25-35 minutes. This podcast is extremely focused and actionable. 2. TechZing (the early days) Jason Roberts and Justin Vincent make a very entertaining podcast that covers a [...]
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